MessageGears Upgrades Data Platform

Atlanta, GA-based data activation and engagement platform MessageGears has upgraded its offering with an enhanced campaign monitor and audience building tools, as well as new data preview features which it says increase privacy and security.

MessageGears combines customer, product and engagement data into a single view to offer clients direct, no-code access without the need for moving, copying or syncing that data. Users can access pre-built reports or build their own custom views in order to explore and experiment across channels and tactics. Features include rapid customer insights on factors such as engagement and loyalty; predictive segmentation, including analysis of customers that are likely to leave without making a purchase, predicted lifetime value and likely future purchase behavior; and analysis of how different marketing channels contribute to overall list growth over time. Last July the company enhanced its analytics suite to promise enterprise clients 'comprehensive insights into customer behavior and campaign performance' directly from their existing data warehouse.

With the latest release, clients get an updated segmentation experience that shows associated campaigns, custom labels and channel destinations at a glance, as well as drag-and-drop updating of segments. It also features streamlined campaign creation with better visibility into campaign activity; enhanced personalization making it quicker to select the right content for each recipient; and updated data preview permissions so that marketers can easily activate data in campaigns without ever revealing individual identities.

CTO Craig Pohan (pictured) comments: 'Enterprise brands managing millions of customer data records need precise and nuanced control over who, what, when and how they use that customer data to build successful campaigns... These enhancements and refinements streamline how enterprises turn complex data into personalized, high-impact messaging - fast.'

Web site: www.messagegears.com .