Manchester, UK-based digital behavioural data firm RealityMine has appointed Knowledge Networks and GfK veteran David Stanton as its new Chief Marketing Officer, based in New Jersey.
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RealityMine captures what people do on their digital devices, both on apps and the web, offering its privacy-safe, opt-in technology solutions to research companies and panel owners on mobile, tablet and desktop platforms, worldwide.
Stanton brings more than two decades of marketing leadership in consumer insights and data analytics industry, from firms including Knowledge Networks, GfK-NIQ, Atlas Systems and as founder of The Marketing Solver. In his new role he will oversee RealityMine's marketing, including efforts to grow its tech client portfolio in the United States.
He joins the company's Senior Management Team and will report directly to CEO Chris Havemann, who comments: 'I'm delighted to welcome David Stanton to our growing team based in the US. We see effective marketing as key to helping to continue to grow our enterprise client base and David brings a wealth of leadership experience in this area.'
Web site: www.realitymine.com .
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