Buy Creates Engagement Platform within Salesforce

In Denver, Colorado, Salesforce-native engagement platform Conquer.io has announced the acquisition of Full Circle Insights, which offers marketing attribution, funnel analytics and account-based marketing (ABM) for b2b clients - and is not to be confused with online sample and service provider Full Circle Research.

Terms of the deal were not disclosed. Conquer says the combination will bring to market 'the first unified, closed-loop engagement platform built entirely within Salesforce', and give its clients 'unmatched visibility' into pipeline performance, campaign ROI, and ABM effectiveness, alongside real-time tools for engagement, follow-up and conversion.

Full Circle Insights was acquired from US venture equity firm Scaleworks, which itself bought the b2b analytics firm two years ago.

Greg Moran (pictured), CEO of Conquer comments: 'This acquisition is a game-changer for go-to-market teams. By combining Full Circle's deep analytics with Conquer's execution engine, we're delivering a single platform where revenue leaders can see, measure, and act on the entire customer journey, all without leaving Salesforce.'

Conquer is itself a portfolio company of Camden Partners, and is online at www.conquer.io .