Channel Factory Adds AI-based Ad Analytics Tools

Contextual advertising platform Channel Factory has launched a machine learning suite called Channel Factory Intelligence, with two initial products: a dashboard called the Media Intelligence Hub, and a personalized data analyst called Chatbot Assistant.

Channel Factory's proprietary tech allows advertisers across YouTube, CTV platforms and social media to run ads against content that aligns with their brand, and also to optimize campaigns using active and historical ad performance data. The firm is present in 31 countries across the Americas, Europe, the Middle East, Asia and ANZ.

The company says the new Intelligence suite is the results of years of investment in building proprietary AI models and algorithms, and removes the need for advertisers to choose between control and transparency. The two initial products can be accessed via its proprietary ActivateIQ cross-platform media activation and optimization platform.

Media Intelligence Hub is a customizable dashboard bringing together campaign data from across platforms and delivers data including total media cost, delivery and performance, allowing users to adjust campaigns on the fly.

Chatbot Assistant, which is embedded within ActivateIQ, combines real-time analytics with the company's own contextual intelligence, to deliver curated campaign performance summaries and help advertisers make instant adjustments to campaigns, content and ad spend.

CPO Anudit Vikram (pictured) comments: 'Running ad campaigns requires you to dig through mountains of data. Some of it is valuable, but so much can be insignificant, forcing you to spend time digging through unnecessary metrics to find actionable insights. Our industry is only tapping the surface of what's possible when you can apply AI to solve this problem.'

Web site: www.channelfactory.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.