Adjust Launches Query-Based Insights 'Copilot' Tool

Adjust, which provides measurement and analytics solutions for app developers and marketers, has beta launched Adjust Growth Copilot, offering rapid, natural language query-based insights across channels, campaigns and KPIs.

Adjust is part of tech group AppLovin, and helps marketers worldwide to measure and grow their apps across platforms, including mobile, CTV and others. The new Copilot tool allows users to ask precise business questions and instantly get clear answers, including sources, according to the company. The solution is integrated with existing tools to help efficient use and collaboration

The tool's performance insights can be used to diagnose sudden performance drops or improvements; spot good and bad creative, and detect data anomalies. CEO Andrey Kazakov (pictured) comments: 'The way we make data-driven decisions is changing. Instead of complicated drill-downs and filtering, we now ask direct questions to quickly get accurate, contextual answers from our data... Adjust Growth Copilot is the fastest way for advertisers to turn questions into clear actions. Right now, it transforms the reporting experience, helping teams quickly get answers to their most critical business questions. Looking ahead, it will proactively identify opportunities tied to advertisers' goals like suggesting high-performing creatives for similar channels, optimizing budgets and enhancing overall growth operations.'

Web site: www.adjust.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.