Partnership for Paradigm Sample and Interbrand

Data collection and managed research solutions firm Paradigm Sample has announced a partnership with brand consultancy Interbrand, promising clients 'a comprehensive approach to understanding and enhancing brand value.'

The deal combines Paradigm Sample's real-time participant data analytics with Interbrand's proprietary brand valuation methodologies, to provide clients with actionable insights into the economic impact of their branding strategies. The partners will offer solutions including customized brand health assessments, predictive modeling of brand-driven financial outcomes, and strategic guidance on brand positioning to maximize economic returns.

Cyrus Deyhimi (pictured), CEO of Paradigm Sample, says the partnership is 'a significant step forward in the field of brand economics.' Greg Silverman Global Director, Brand Economics of Interbrand, says the two firms have worked together on a project-by-project basis over the past few years to help clients understand the role their brand should play to effectively generate revenue, and suggests, 'Now, this new partnership allows us to deliver our combined innovative solution more effectively in a time of extreme volatility.' The partners will publish a first report in the summer, sharing 'key solutions for marketing teams looking to build stronger brands.'

The firms are online at www.paradigmsample.com and www.interbrand.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.