RFG's QuIP Shows it's Serious About Quality

In Seattle, WA, sampling, data collection and MR services company Research For Good (RFG) has launched QuIP (Quality Interception Point), and AI-powered quality control solution for use both in market research and the provision of datasets for LLM training.

Five years ago this month RFG launched a modular suite of data acquisition and research tools called DataForce, with a focus on participant recruitment and matching. QuIP builds on this with the addition of 'advanced AI algorithms and a deep understanding of respondent personas,' integrating smart quality interceptions and ensuring optimal participant fit, and promising cleaner, 'significantly higher quality data'. RFG says its data rejection rate is currently 3-4 times lower than industry averages for primary research.

Company President Rich Silva (pictured) comments: 'QuIP represents a transformative step forward for industries reliant on high-quality data. By harnessing the power of AI and persona-driven insights, while steadfastly respecting the human providing their data, we're addressing a critical challenge across market research, insights, AI, and LLM training.'

Web site: www.researchforgood.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.