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Transatlantic Buy Unites Life Science Advisory Firms

June 23 2025

Yardley, PA-based pharmaceutical commercialization services specialist Herspiegel has acquired London firm Decisive Consulting, creating a provider of of strategy, evidence and execution services across the pharma product lifecycle.

Esther Nzenza and Brent HerspiegelHerspiegel consults with life science clients to commercialize their offerings and maximize their brand potential, with expertise spanning market access, medical affairs, marketing and patient services. Decisive was founded in 2020 and describes itself as a 'challenge agent', bringing 'Rebel Thinking' to explore new ways to address business challenges around market access and product development - from early-stage portfolio design through to HTA strategy and execution across multiple countries.

The firms says the new integrated offer 'brings together scientific insight, evidence strategy, deep market intuition, and executional precision to ensure brands are built to lead.' Esther Nzenza, CEO and founder of Decisive Consulting, will remain with Herspiegel as Senior Partner Global Value and Market Access. She comments: 'As part of Herspiegel we will be a true powerhouse in Access, HEOR and go to market strategy, scaled and able to cover worldwide markets with fluency, and with industry leading capabilities across the areas that we serve.'

Web site: www.herspiegel.com .

Pictured: Esther Nzenza and Brent Herspiegel

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