New DAIVID Tool Predicts Impact of AI-Powered Ads

London-based ad impact prediction firm DAIVID has launched a tool which it says instantly measures the effectiveness of AI-powered creative, and argues this will help marketers 'maintain the quality of their ads amid a surge in Gen AI ad output.'

DAIVID provides human-trained, AI-powered technology which analyses video and image content to predict creative attention, response across 39 emotions, and impact on brand metrics.The firm's Creative Data Feed integrates the data into ad platforms to enhance their performance and functionality, while brand marketers and agencies use DAIVID to measure, benchmark and optimise the impact of their marketing.

The new Creative Data Feed API has been trained by combining facial coding, eye tracking and survey data with computer vision and computer listening.

CEO and founder Ian Forrester (pictured) comments: 'The Gen and reGen AI wave is arriving fast, flooding the market with vast amounts of new content. While this AI revolution has dramatically lowered production costs, maintaining creative quality and effectiveness remains a challenge for marketers. If content fails to engage consumers, it's a sheer waste of budget and effort, or worse, it can actively harm brand perception.

'Our Creative Data Feed API changes that. Trained extensively from consumers' responses to ads, it puts the human back in the Gen AI loop. To help deal with the rapid rate of AI-powered ad production, it predicts real human responses to ads in real time, giving marketers valuable insights into how their content can be effective across all stages of the funnel - minimising waste, driving positive engagement and helping Gen AI deliver on its promise of speed and scale.'

Web site: www.daivid.co .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.