Ipsos Completes BVA Buy

Ipsos has completed its acquisition of French-based market research group The BVA Family, and given details of branding of the newly merged teams in Italy, France and the UK.

The global group says all necessary regulatory requirements have now been fulfilled, including in-depth consultation with employee representatives in France, and approval from the relevant competition authorities.

The buy, first announced in March, represents a significant expansion for Ipsos in France, where it will now operate under the name Ipsos BVA. It also adds new strength in the UK, where BDRC will operate under the Ipsos brand; and Italy, where the name Ipsos Doxa will be used.

Ipsos says BVA brings particular expertise in CX monitoring, point-of-sale behavior analysis, and research for government and public services - as well as methodologies focusing on behavioral sciences. Its expertise in pack testing through PRS IN VIVO is 'a key global strength that can now be rolled out across a much larger geographic footprint by Ipsos.'

Ipsos Global CEO Ben Page comments: 'We are delighted to welcome The BVA Family teams to Ipsos. They now benefit from our global infrastructure, and the opportunities our scale brings them, while our clients will have access to new, innovative solutions. With our strong cultural fit and complementary set of services, we are poised to deliver even greater value to the businesses and organizations we serve.' Gerard Lopez and Pascal Gaudin, Chairmen of The BVA Family, said in a statement: 'We are pleased to join forces with Ipsos, one of the world leaders in market research. This partnership allows us to leverage its international presence and solid competencies, significantly enhancing our capabilities to provide cutting-edge analysis and understanding of society and markets to our clients.'

Web sites are at www.ipsos.com and www.thebvafamily.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.