Nielsen Rolls Out Ad Intel CTV Coverage in EMEA

Nielsen has added CTV coverage to its Ad Intel product, giving clients a more comprehensive view of spending on the fast-growing medium.

The move means ad spending can now be tracked across all major streaming platforms - Ad Intel already tracks for linear TV, digital and other media types. Users get a 'complete' cross-platform view of their competitors' media strategies, as well as how ad spend is shifting between the various formats. Ad Intel will also help marketers to understand what messaging and creatives competitors are using and how ads are positioned across different CTV platforms; and data will be split across different delivery methods - in-app, browser and smart TV - to refine targeting and maximise ROI.

The enhanced service will be rolled out in Germany in August, and to other EMEA markets in 'the coming weeks and months'. German coverage will include spend across major platforms including Netflix, YouTube, Disney+, Amazon Prime Video, RTL+, DAZN, Sky, Joyn, WOW, Waipu.tv and Pluto TV.

Inam Mahmood (pictured), Nielsen's General Manager for EMEA, comments: 'Our recent Annual Marketing Report revealed that 56% of marketers globally plan to increase their CTV spending in 2025, showing just how important this channel is becoming. Therefore, by adding CTV coverage into our Ad Intel product, we are further enhancing the most comprehensive advertising intelligence in the market... This is a significant milestone in our ongoing efforts to deliver cross-platform competitive intelligence.'

Web site: www.nielsen.com .