Cousins Joins Meltwater to Drive AI Adoption

Antony Cousins has joined media, social media and consumer intelligence provider Meltwater as VP of Product, charged with growing the firm's recently launched Mira AI interface.

Meltwater employs around 2,300 people in 50 offices across six continents, and analyses around a billion pieces of online content each day from six million sources, to help marcoms professionals make informed decisions. A year ago it launched a hub for PR and communications professionals, called ExpertsWithInsights, allowing clients and others to share their expertise in a community of thought leaders; and in May this year it added Mira to its AI product suite, promising users instant insights via an intuitive chat-based interface.

Cousins (pictured) was Executive Director of AI strategy at PR and comms group Cision, which he joined with its acquisition of social media and news media monitoring and analytics product Factmata in 2023 - he was CEO of the latter company, and earlier held senior roles at workforce optimization specialist Profinda. Between 2000 and 2014 he worked in government, mostly at the Ministry of Defence, in roles including Press Officer, Policy Advisor and Communications Manager.

In his new role he will champion the integration of generative AI into the firm's media monitoring and social media listening operations.

Web site: www.meltwater.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.