Meltwater Unveils Chat-Based Insights Tool Mira

In the US, social media and consumer intelligence provider Meltwater has recently launched Mira, an addition to its AI product suite which promises users instant insights via an intuitive chat-based interface. The launch is part of a mid-year round of upgrades.

Meltwater employs around 2,300 people in 50 offices across six continents, and says it analyses around a billion pieces of online content each day from six million sources, to help marcoms professionals make informed decisions. A year ago it launched a hub for PR and communications professionals, called ExpertsWithInsights, allowing clients and others to share their expertise in a community of thought leaders.

Mira surfaces conversational insights and recommendations, and the firm says it differs from 'traditional' GenAI tools which assist with single, specific tasks, instead using intelligent AI agents to simplify complex, multi-step processes and 'drastically reduce' time spent on routine work. The mid-year release also includes the roll-out of the firm's in-platform assistant, Meltwater Copilot, to all customers; a new enterprise listening and analytics platform called Explore+; new partnerships with social networks and services; and new solutions for relationship management.

CTO Aditya Jami (pictured) says Mira taps the firm's huge dataset and 'transforms that intelligence into clear guidance and recommendations, giving you a decisive, data-informed teammate at your fingertips.' He adds: 'Instead of forcing communicators to wrestle with data and dashboards, Mira surfaces context, insights, and recommended actions in seconds, with the security and governance you expect from Meltwater. It collapses days of analysis into a single conversation, giving every brand the strategic edge of a world-class analyst team.'

Web site: www.meltwater.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.