Pureprofile Launches AI-Powered Chatbot Survey Option

In Sydney, Australia, Pureprofile has announced the launch of Conversational AI, powered by Nexxt Intelligence's inca. The chatbot-based survey format is designed to transform respondent engagement and analyse open-ended data at scale.

Pureprofile was founded in 2000, is based in Surry Hills, New South Wales, Australia, and promises 'rich insights into real human behaviour', building in-depth profiles of consumers via proprietary and partner panels, and helping clients to understand, target and engage their audiences. A number of recent AI feature launches have included a video survey capability, a synthetic data solution and three further AI-based tools.

The firm points to the fact that securing high levels of respondent engagement and detail through traditional open-ended questions can be a challenge, and says Conversational AI addresses this with a multilingual chat-style interface designed to capture thoughtful, detailed open-ended responses.

The tool makes use of advanced Natural Language Processing (NLP), intelligent probing and digital projective techniques to drive natural conversations that include 'meaningful, in-depth responses' without tiring out the respondent. It also uses visual formats to make closed questions more engaging - these include custom images and emoticons, supported by advanced logic and routing.

This is backed up by AI-driven analysis features including summarisation of open-ended responses, AI coding and data visualisations such as word clouds and sentiment mapping, all accessed via a real-time, automated dashboard.

The software behind the new tool is Nexxt Intelligence's inca (inquisitive natural conversation agent), which also powers a number of Nexxt's own offerings.

According to Sugu Supramaniam, Product Director at Pureprofile, 'Rich insights start with real engagement, and that's something researchers, strategists, and CX professionals are under increasing pressure to deliver. As expectations grow for faster, more nuanced insights, there's a real need for tools that can unlock depth without slowing down the process.'

He adds: 'Our Conversational AI solution mimics a genuine conversation with follow-up questions, probes for more depth in a natural, intuitive way, and helps participants feel heard. It empowers researchers to gather more meaningful input, without compromising scale, speed, or rigour. In a time when every decision needs to be both fast and informed, this tool offers a way to surface the richness of qualitative insight with the efficiency of quantitative methods.'

Web site: www.pureprofile.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.