Buy Unites Privacy Tech Firms Didomi and Sourcepoint

Privacy tech solutions firm Didomi is acquiring Sourcepoint, also a provider of privacy solutions and analytics. The buy brings an increased global footprint for the firms' services in the collection, utilization and attribution of data across all digital platforms and channels.

The acquisition is supported by Marlin Equity Partners, which completed a majority investment in Didomi earlier this year. The combined firms' technology promises to increase clients' marketing ROI while embedding cutting-edge user consent and preference tools, fuelling smarter data strategies; and the companies say they will 'explore how to deliver highly personalized experiences in the context of the AI transformation of their customer and user journeys.'

Romain Gauthier (pictured), CEO and founder of Didomi comments, 'The marketing and advertising landscape continues to evolve with privacy at the forefront and the growing influence of AI. Didomi and Sourcepoint share a mission to create the most advanced privacy infrastructure aimed at helping businesses confidently balance user trust, regulatory compliance, and performance outcomes. We want to redefine privacy as a strategic growth-lever, while helping clients seamlessly navigate this new landscape defined by AI and hyper-personalization.' Ben Barokas, co-founder and CEO of Sourcepoint, states: 'Together, we can have an even bigger impact on how businesses collect, govern, and activate first-party data, while also staying ahead of the curve when it comes to AI or whatever comes next.'

The firms are on the web at www.didomi.io and www.sourcepoint.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.