Kantar Bows Rapid CX Solution, 'ExperienceEvaluator'

Kantar has this week launched a 'rapid and cost-effective' CX solution called ExperienceEvaluator, available on its Marketplace agile insights platform and allowing clients to benchmark and optimise customer experiences 'wherever they happen.'

The new solution promises results delivered in as little as four days, and uses direct customer feedback from Kantar's consumer access panels, together with its 'Meaningfully Different Experiences' (MDX) methodology. The latter uses an independently certified framework built on more than 30 years of expertise working with top global brands, linking consumer experience to measurable business outcomes such as increased market share, reduced churn, higher pricing power and stronger customer retention.

Amy Cashman (pictured), the group's Global MD for Brand, CX & Marketing, comments: 'Customer experience is a critically important element of the promise brands make to consumers. Those companies which give their customers a meaningfully different experience see people paying more for their products and services, making them 2.5 times more likely to increase their market share and increase margins. But too often we see companies use CX metrics that fail to reflect people's real-world experiences and how well brands are living up their promise. ExperienceEvaluator is a guiding light for any brand that wants to truly evaluate and optimise how they are speaking to the people that matter the most - their customers.'

Group home page: www.kantar.com .