Funds and Analysis Tool Launch for Streamforge

Montréal, Canada-based business intelligence platform Streamforge has raised $US 1.2m in seed funding, which will support the further rollout of its freemium model and the introduction of a new Audience Analysis tool, developed with Google AI.

The firm was founded in 2018, and provides AI-driven business intelligence solutions for the creator economy, matching brands with creators across platforms like Twitch, YouTube, Instagram and TikTok. By tracking and analysing billions of data points, its software enhances influencer discovery and boosts campaign effectiveness.

The company intends the free tier as a means of growing its user base rapidly - it has already more than tripled since the launch. CEO and co-founder Xavier Constantin (pictured) comments: 'We launched the free tier to remove barriers. If you've built something truly valuable, you shouldn't need to charge to prove it. Great data should speak for itself. We want everyone to master influencer marketing by accessing powerful insights, no matter their budget.'

The new Audience Analysis feature makes use of a strategic partnership with Google AI to provide brands with demographic and psychographic insights across all major social media platforms. CTO and co-founder Nick Lombardi says: 'Yes, other audience analysis tools exist out there, but we deliver more than guesswork. Our analysis uncovers behaviours and interests that even social platforms themselves don't fully grasp. Great marketing starts with truly understanding people, and that's exactly what we provide.'

The funding round just announced, which actually closed in March, was led by AQC Capital, with participation from Anges Québec, and other backers including existing investors Triptyq Capital and Telegraph Hill Capital.

Web site: www.streamforge.com .