Gracenote Appoints for New C-Suite Role

Nielsen's content data business Gracenote has appointed Ryan Moore in the new role of Chief Business Officer, effective immediately.

Nielsen acquired Gracenote in 2016 from Tribune Media Company, in a $560m cash deal, and quickly adopted its IDs as the standard content identifier across all audience measurement solutions. Today Gracenote provides entertainment metadata, connected IDs and related services powering advanced content navigation and discovery capabilities linking consumers to their favorite TV shows, movies, music, podcasts and sports - and uses the data from this for content analytics to help business partners.

Moore (pictured) will lead all go-to-market activities, overseeing Gracenote's global sales, marketing, CX and partnership experience teams, and drive alignment with its global product, engineering and content organisations.

He joins from kids and teens digital media and insights firm SuperAwesome, a subsidiary of Epic Games, where he was Global Chief Revenue Officer. Before this he worked in leadership roles at Twitter, helping with its transition into a real-time video platform, and led the team responsible for video product revenue. Earlier, he worked for mobile streaming company Quibi.

Gracenote CEO Jared Grusd states: 'The media industry is on the cusp of a major transformation driven by AI. Ryan's proven track record building world-class go-to-market motions and scaling through innovative technologies makes him an invaluable asset as Gracenote continues to evolve its content solutions and empower clients to thrive in a rapidly changing industry.'

The division is online at www.gracenote.com .