Funds for Customer Voice Platform Deeto

Customer voice analysis and feedback platform Deeto has secured $12.5m in Series A funding, with which to continue scaling its platform and to expand its AI capabilities. The frim is headquartered in New York City.

Deeto's software aims to make customers' voices 'visible, searchable, and actionable' at all stages of their buyer journey. The firm notes that today's customers 'want to self-educate and avoid talking to vendors until the very end of their journey', leaving companies in the dark as to their actions and feelings during the process. Its platform collects and organizes 'real stories and insights' from existing customers, then promises to automatically distribute them to the right teams at the right moments - embedding them in CRM systems, web sites and sales enablement tools - helping users to 'build trust, accelerate decisions, and close deals faster.'

The company, which is led by CEO Eran Baron (pictured), previously raised a $4.5m Seed round led by UpWest. The latest funding was led by Jump Capital, with participation from UpWest, TAL Ventures, Mertor and TAU Ventures.

Online at: www.deeto.ai .