StackAdapt Launches Snowflake Native App

In Toronto, ad and marketing tech company StackAdapt has launched its first app native to the Snowflake Marketplace, promising 'a significant leap forward' for enterprise advertisers aiming to activate first-party data at scale.

The app, powered by Snowflake Cortex and integrated with the StackAdapt Data Hub, allows marketers to create real-time audience segments directly within the Snowflake platform, without technical help, transforming raw first-party data into actionable insights. Marketers can use natural language to query tables, identify relevant columns for mapping, and seamlessly execute activities such as retargeting, building lookalike audiences, suppressing segments like converted users or ineligible leads, and measuring campaign results using data already within their systems.

According to Yang Han (pictured), co-founder and CTO at StackAdapt, 'Marketers want results, not roadblocks. Bringing Cortex into the Snowflake Native App means our clients can turn raw tables into ready-to-use audiences in minutes. Being able to use first-party data to pinpoint users with precision in a privacy-safe manner is critical to driving performance and growth in today's world.'

Web site: www.stackadapt.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.