European Launch for Influencer Campaign Lift Measure

Melbourne- and London-based influencer agency Hypetap has launched its campaign impact measurement tool Hypetap Intelligence in Europe. The tool was first available in APAC last year.

The company was founded in Australia in 2014, and works both direct with advertiser clients and in partnership with media and creative agencies. Hypetap Intelligence draws on a dataset of more than ten billion data points to offer in-depth understanding of consumer motivation and behaviour regarding brands, and of campaign performance. The latter includes brand lift as well as keyword and sentiment analysis.

CEO Detch Singh (pictured) comments: 'While influencer marketing has seen rapid growth in the past few years, there has been a lack of robust data-driven tools to inform insightful strategic decision making beyond basic audience and talent profiling. Hypetap Intelligence fills this void by providing clients with unparalleled insights into the target audience, competitive landscape and the effectiveness of their Influencer marketing campaigns.'

The company is online at www.hypetap.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.