Zeta Appoints R&D Leader

Zeta Global has appointed Nate Yohannes as President of its Zeta Data & AI Lab, and Global Head of Research and Development. Yohannes' previous employers include Meta, Microsoft and the White House.

Zeta's platform helps clients to uncover consumer intent and personalize experiences. Its Marketing Cloud, launched in 2018, combines identity, intelligence and omnichannel activation, backed by one of the industry's largest proprietary databases. The company was founded in 2007 by David A. Steinberg and former Apple CEO John Sculley, and is headquartered in New York City with offices around the world.

The Data & AI Lab is an innovation group designed to identify and test new business opportunities beyond the company's core focus, transforming them into new lines of revenue.

Yohannes (pictured) brings more than fifteen years' experience combining AI with new product development, most recently from Meta where he was Product Management Lead for GenAI in Ads Ranking, leading development of AI systems built on Meta's Llama to enhance the company's core advertising business. Before this he worked at Microsoft, in roles including Director of Product & Strategy for the Office of the CTO, where he led company-wide initiatives in AI, autonomous systems and robotics. Earlier he served the federal government as Senior Advisor at the U.S. Small Business Administration, supporting innovation programs and serving on the White House Broadband Opportunity Council. He holds a Master of Science from Brown University and a Juris Doctor from the University at Buffalo School of Law.

In his new role he reports to CTO Christian Monberg. CEO Steinberg comments, 'Nate is a rare kind of leader - equal parts visionary and builder - who understands how to turn breakthrough technologies into transformative outcomes. We are on the cusp of a marketing revolution [powered by AI], and with Nate's leadership, we are able to accelerate our innovation engine and turn today's breakthroughs into tomorrow's industry standards.'

Web site: www.zetaglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.