UK-based ad impact forecasting company DAIVID has a announced a partnership with Japanese MR firm Video Research, bringing its services to the country for the first time and launching Emolyzer, a new self-serve AI-powered creative testing tool built specifically for the Japanese market.DAIVID provides human-trained, AI-powered technology which analyses video and image content to predict creative attention, response across 39 emotions, and impact on brand metrics.The firm's Creative Data Feed integrates the data into ad platforms to enhance their performance and functionality, while brand marketers and agencies use the firm's tools to measure, benchmark and optimise the impact of their marketing.
Video Research is the industry standard for TV measurement in Japan, and the deal gives marketers across Japan access to DAIVID's advanced creative testing technology. Emolyzer uses millions of data points from Japanese consumer responses, to model and predict the emotions an ad is likely to generate, as well as its impact on brand metrics. The metrics highlight how each video performs, ranking it against other Japanese videos, and viewers' likely perceptions of the ad, including originality and trustworthiness.
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All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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