In London, investment firm H.I.G. Capital has announced the completion of its acquisition of Kantar Media, which was agreed in January.Kantar Media operates in over 60 markets and offers audience measurement, cross-media analytics and media validation tools. Run by former Sky exec Patrick Béhar (pictured), the division accounted for around 15% of Kantar's total revenue (2022: $3,062m) and a very similar proportion of headcount (4,000 of a total 25,000).
H.I.G. is a global alternative investment firm with $70 billion of capital under management, headquarters in Miami and offices on four continents. The firm's current portfolio includes more than 100 companies with combined sales in excess of $53 billion. The agreement to buy 100% of Kantar Media for around $1 billion followed expressions of interest from Ipsos and others, but came soon after the investor's interest was first confirmed.
CEO Béhar says of the completion: 'This milestone marks the beginning of an exciting new chapter, one where we will sharpen our strategic focus, reinforce our position as a fiercely independent authority in media measurement, and accelerate innovation on behalf of our clients, partners, and teams around the world.'
H.I.G. Managing Director Nishant Nayyar adds: 'Kantar Media has long been recognized as a foundational player in the global media ecosystem, providing mission-critical data and AI-powered analytics that drive strategic decision-making for its clients. With an evolving suite of data solutions and proprietary measurement capabilities, we believe the company is well-positioned under Patrick's leadership to thrive as an independent organization and accelerate its growth as a market leader in media measurement and advanced analytics.'
The firms are online at www.kantarmedia.com and www.hig.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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