StreetMetrics Launches OOH 'Command Centre'

US firm StreetMetrics has launched a platform called StreetMetrics Intelligence, providing 'a command center' for the planning, buying and selling of out-of-home (OOH) advertising, and accessible via natural language queries.

At launch the platform will target media owners, with additional features for advertisers and agencies to follow. The solution brings together campaign performance, market trends and inventory insights, and is powered by 'the industry's most complete OOH data foundation', analyzing more than 1.6 ad units across more than 1,200 data points, updated daily.

The SmartSearch natural-language interface allows users to ask questions like 'Where are the best-performing placements for QSR campaigns targeting Gen Z?', or 'Which markets in Arizona index the highest for swing voters?' They can also benchmark across markets, formats, and audiences, and run dynamic reach & frequency that updates instantly.

CTO Sunay Bhat comments: 'We built Intelligence to be flexible. What you see today is the most limited version - and that's saying something. As usage and data grow, Intelligence will answer nearly any question about OOH.' CEO Drew Jackson adds: 'This isn't a generic AI overlay. It's a purpose-built platform grounded in exposure data, made for how teams actually work - not how they used to.'

Web site: www.streetmetrics.com .