RealityMine Hires Senior Product Leader

Manchester, UK-based RealityMine has appointed PwC UK veteran Nick Lloyd as Senior Product Manager, leading the roadmap for its RealLife App & Web product, and supporting other product initiatives.

The firm uses opt-in behavioural data to deliver a picture of consumer behaviour on digital platforms across all devices, from app and web usage to e-commerce, mobility and media consumption. Uses include competitive intelligence, product and platform strategy, and training proprietary AI models. Last month it appointed Adam Portner as SVP Client Development, strengthening its US presence and its support for tech and media clients on the West Coast.

Lloyd (pictured) joined global consulting giant PwC in 2008 as Associate Manager for London Assurance & Non-Assurance Services, and in 2016 was promoted to Global Audit Transformation Manager. For most of the last six years he has served as Global Strategy and Implementation Lead for Data Products , helping to bring a number of new web apps to market, addressing problems for modern auditors; implementing a program of same-day analytics services; and founding an international community of more than two hundred data acquisition leaders from over 60 countries to act as the voice of the customer.

In a posting on LinkedIn, RealityMine CEO Chris Havemann welcomed Lloyd to the team, stating: 'With a strong foundation in financial audit and deep expertise in data acquisition, product strategy and analytics, Nick has a proven track record of solving complex problems with elegant, scalable tools. We're excited to have him on board as we continue evolving our passive measurement capabilities and delivering value to our clients through smarter, privacy-first data products.'

The company is on the web at www.realitymine.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.