Conjointly Adds 'Deep probe' Analysis Feature

Australia-based survey research platform provider Conjointly has launched 'Deep probe' (DP), a new feature that automatically analyses survey data using LLM analysis or custom formulas. Users can 'simply describe what they want to learn about their respondents and receive structured outputs in minutes rather than days.'

Conjointly began life in 2016 as an online tool for conjoint analysis, and has evolved into an all-in-one survey research platform giving clients access to millions of respondents, support from researchers, and advanced tools addressing common pricing and product research problems.

DP's key features include automated coding of open-ended responses, 'regardless of language or length'; individual respondent pattern analysis, generating comprehensive summaries for each respondent; extraction of keywords, topics and themes from free-flowing conversational survey transcripts; and the creation of new variables for segmentation and weighting schemes by categorising numerical responses, generating composite scores, or applying mathematical transformations.

Results can be exported to Excel or used within the Conjointly platform. Use of the tool with LLM analysis costs $US 0.01 per response processed - when used with simple formulas it is free. The tool is in Alpha release with user feedback sought.

Company founder Nik Samoylov (pictured) comments, 'Extracting meaningful insights from survey data, especially open-ended responses and conversations, has been one of the biggest bottlenecks in market research. Deep probe helps researchers save hours and days of manual work by automating tiresome bits in the analysis process, letting them focus on strategy and insights instead.'

The firm is online at www.conjointly.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.