Comscore Debuts Data Partner Network

Comscore has launched an 'AI-powered Data Partner Network', promising to help third-party data convert their ID-based datasets into scalable, privacy-first audiences using proprietary AI predictive technology from its Proximic ad automation division.

The new Network is designed to make full use of partner data to extend audience reach for advertisers and deliver campaign performance, generating privacy-first ID-free audience segments that can be activated across any DSP and multiple SSPs. The program already boasts more than ten data provider partners including AnalyticsIQ, Circana, Dynata, Eyeota (part of D&B), L2 Data, Stirista, Polk, PurpleLab and TransUnion.

Network Partners can 'seamlessly' plug into Proximic by Comscore's technology, ensuring their data remains addressable, privacy-aligned and scalable. Rachel Gantz (pictured), Managing Director, Proximic by Comscore comments: 'We're building an ecosystem where every participant benefits: advertisers get precision at scale, publishers unlock smarter monetization, and data providers future-proof their business.'

The firm is online at www.comscore.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.