Prime Insights Sold for $250m Plus

Stockholm-based multiplatform technology and gaming group Aonic has completed the acquisition of res tech firm Prime Insights, for a total transaction value in excess of $250m. The buy is Aonic's largest to date and aims to create a unified global rewards and data platform spanning more than 50 million consumers.

Aonic already operates one of the largest gaming-focused discovery, testing and loyalty platforms, via its Exmox and Mega Fortuna offerings. Prime Insights, which offers programmatic sampling through extensive global proprietary panels using real-money rewards, was founded as recently as 2022 by serial technology entrepreneur Benjamin Ritzka, and employs around 120 people across seventeen countries.

Both firms have recorded more than 80% organic growth per annum over the past two years. The combined firm will serve a client base of mobile game developers and consumer insights researchers.

Ritzka will continue to lead Prime Insights as CEO and has contributed a significant amount to the transaction, becoming one of AONIC group's largest shareholders. Aonic CEO and co-founder Paul Schempp (pictured) comments: 'Prime Insights has rewritten the rules in programmatic data collection for consumer insights as a true disruptor in the highly competitive world of research technology. It is rare to come across such a brilliant tech entrepreneur as Benjamin, and as powerful team as Prime Insights, so we couldn't be happier to partner up. This transaction marks a major step in our vision of becoming a dominant global player. Bringing together scale, data and technology will be the key to sharpening our competitive edge.'

Prime Insights CEO Ritzka states: 'A transaction of this scale is an amazing validation of everything we've built. A huge thanks to my fantastic team at Prime Insights. I couldn't have thought of a better match than with Aonic and I'm a big believer in our shared vision.'

Exmox CEO Caglar Eger adds: 'There are huge synergies between our work at Exmox in rewarded user acquisition for gaming clients and the rewarded survey platforms offered by Prime Insights. Prime Insights' edge in data collection and analysis will allow us to turbo-charge engagement for gaming clients, while our scale and focus on user engagement will significantly improve data quality and reach for the consumer insights industry.'

Web site: www.aonic.co

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.