Medallia Deepens Adobe Partnership

In the US, customer and employee experience specialist Medallia has expanded its partnership with Adobe, integrating with the latter's new AI Agents to help business users build, deliver and optimize customer experiences and marketing campaigns.

Medallia, a sister company of UserTesting and J.D. Power in the portfolio of investor Thoma Bravo, helps clients improve customer, employee, citizen and patient experience with the help of billions of experience signals captured from sources including voice, video, digital, IoT, social media and corporate messaging tools. Its Experience Cloud platform taps proprietary AI and machine learning technology to automatically reveal predictive insights and feed customer and employee data into other business applications.

Adobe and Medallia are already strategic partners - since 2019 - and have more than 150 joint customers. The extended collaboration will allow companies to use Medallia's sentiment data and experience intelligence within Adobe's tools, working 'seamlessly' with the software giant's out-of-the-box AI agents, to enhance audience segments, personalize content and optimize customer journeys.

Cognizant and PwC are also among the launch partners for the new Adobe offering.

Mark Bishof (pictured), CEO at Medallia, states: 'This partnership with Adobe will give businesses the unprecedented ability to act on what customers want by combining the power of intelligent agents with Medallia's deep experience insights. As the only company in the experience management space to be partnering with Adobe on this, we're helping businesses predict what their customers need before they even ask.'

Web site: www.medallia.com .