Investment and New Partner for Veritonic

In New York, audio intelligence specialist Veritonic has received an investment from brand consultancy Authentic Intelligence, which will now serve as its exclusive music and entertainment partner.

Veritonic's audio research and analytics platform helps creators, brands and advertisers test and measure the ROI of their assets and campaigns pre-market, in-market and post-campaign. In the Spring it launched a new solution called Audience Insights, combining device graph technology with self-reported listener data to provide insights for podcast networks, advertisers and publishers; and also upgraded its Creative Measurement solution to provide a 'robust, end-to-end' audio asset testing and optimization service.

Following the deal, Authentic Intelligence says it will use Veritonic's market intelligence to provide brands with data-backed, first-look access to emerging talent, label networks, and cultural IP. The partners aim to solve a dilemma for brands looking to tap brand partnerships with entertainers and cultural influencers: whether to gamble on emerging artists with a wide range of possible ROI outcomes, or pay dramatically more for partnerships with established artists.

Kevin Liles, co-founder of and investor in Authentic Intelligence, comments: 'We partner with disruptors, and brands bold enough to co-create culture, not chase it. Still, the courage to take risks doesn't mean you have to be reckless. This partnership combines cultural access with measurable proof for the first time.' Scott Simonelli (pictured), CEO of Veritonic, adds: 'Veritonic has always been about more than measurement - we help brands know, not guess, when creative and culture deliver impact. Partnering with Authentic Intelligence brings this into the cultural arena, enabling earlier, smarter investments.'

Web site: www.veritonic.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.