Signoi Adds Persona-based Concept Test

UK-based Signoi has enhanced its 'AIBODS' AI-powered persona simulation platform with the addition of Concept Test Mode. This allows clients to quantitatively test product concepts, messaging, and creative against deep AI personas in minutes, and at a fraction of traditional costs.

AIBODS uses AI to create interactive persona simulations trained on clients' proprietary market research data, including segmentations, qualitative studies and consumer insights. Signoi says comparisons with held-back concept test data from real consumer surveys suggest AIBODS has 80% predictive accuracy.

AIBODS' personas are built from clients' existing research data, including segmentation data, qual transcripts, brand tracking and others - these sources are used to generate conversational AI models which stakeholders can query directly. For the Concept Test Mode, the personas review and respond to a concept via a fully customisable questionnaire, providing data on initial impressions and associations, likes/dislikes, appeal, innovativeness, uniqueness, likelihood to buy, and suggested improvements. Results can then be downloaded in a CSV results file.

The new Mode allows users to test unlimited concepts with sample sizes up to 300, and eliminates the survey fatigue and response quality issues inherent in human panels.

Company co-founder Andy Dexter comments: 'Traditional concept testing forces researchers to make difficult trade-offs - test fewer concepts due to budget constraints, or extend timelines to accommodate multiple waves. Concept Test Mode eliminates these constraints. Brands can now test dozens of concepts in real time against their validated target personas, identifying winners before committing increasingly precious research budgets to final validation.'

Web site: www.aibods.co .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.