SugarCRM Hires Product Leader

In San Francisco, sales automation platform SugarCRM has recently appointed Maksim Ovsyannikov as Chief Product Officer.

SugarCRM offers customer intelligence software solutions for sales automation, marketing automation and customer service, and is backed by investor Accel-KKR. Last year it acquired sales-i, provider of a sales revenue intelligence tool.

Ovsyannikov (pictured) brings more than 25 years of experience building business productivity solutions across supply chain management, HR, service management, salesforce automation, marketing automation and customer success, including spells at ADP, Saba, Zendesk, Salesforce and Grovo. Most recently he worked as EVP of Product and Design at customer retention software firm Gainsight.

SugarCRM says his appointment signals 'a bold new chapter' for its product strategy, 'where AI is taking center stage in shaping the roadmap and supercharging revenue intelligence and seller experience.'

CEO David Roberts comments: 'Leading product teams at some of the biggest names in enterprise software, Maksim has built solutions that have transformed sales, HR, marketing, customer success and service. Now, as Chief Product Officer at SugarCRM, he's bringing that perspective to one of the most complex and misunderstood categories in tech: CRM. His proven leadership will accelerate our innovation agenda, giving businesses precision selling to drive the clarity, consistency and confidence needed to grow revenues.'

The firm can be found on the web at www.sugarcrm.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.