Funds for B2B Marketing Platform Dreamdata

B2B marketing data platform Dreamdata has raised $55m in Series B funding, with which to expand its AI-driven analytics and activation features, and enhance its software to deliver more predictive insights and improve client workflows.

Dreamdata's platform aims to give B2B marketers a complete, unified view of their go-to-market data, from first contact with potential customers to revenue closure. The firm says marketing teams 'own more than 70% of the customer journey today, yet still [in most cases] operate without a central system that ties everything together.'

Over the past year the firm has added activation features to its existing attribution platform, allowing users to measure what drives pipeline and revenue, across 'every channel,' activate audiences and sync data back to ad platforms for smarter targeting, and automate workflows with AI.

'B2B Marketers have been operating without a foundational operating system,' says CEO and co-founder Nick Turner (pictured). 'It's time they get the platform they deserve. One that turns data into action, automates the tedious, and brings back the fun of marketing.'

The round was led by PeakSpan Capital, with participation from existing investors InReach Ventures, Angel Invest, Curiosity VC, and Crowberry Capital. PeakSpan co-founder and Managing Partner Matt Melymuka states: 'Dreamdata is not just a B2B attribution vendor; it's redefining how marketers operate.
By fusing a unified data model with real-time activation, Dreamdata is building the B2B marketing platform for the AI era.'

The firm is online at www.dreamdata.io .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.