Pureprofile Revenue Outside ANZ Passes 50%

Australia-based Pureprofile has reported revenue up 15% to $AUD 16.1m for the first quarter of its FY2026, and EBITDA up 15% to $1.9m. For the first time, the firm's 'Rest of World' (ROW) Revenue overtook its income from its original core markets of Australia and New Zealand, driven by demand in the UK.

Pureprofile provides online research solutions to clients including both corporate and agency side - the firm builds in-depth profiles of consumers via proprietary and partner panels, to help businesses understand, target and engage with their audiences. The firm was founded in 2000 and is based in Surry Hills, NSW, Australia.

The ROW share of revenue has risen from 30% in the first quarter of 2021, to the current 51% ($8.1m of the $16.1m). The overall figure represents a five-year compound annual growth rate (CAGR) of 24%, and Pureprofile stresses that the 1% rise in ANZ represents good consolidation after a buoyant Q1 a year ago, and CAGR of 16% for the region over the last five years. It states: 'ANZ remains a core and profitable business for Pureprofile, providing a solid foundation from which to launch new tech-enabled and AI-enabled solutions aimed at driving growth over the coming years.'

Platform revenue grew 45% to $4.2m, and the firm added another 29 clients net, for a total of 952. CEO Martin Filz (pictured) says of the news: 'Q1 FY26 delivered a strong start to the year with record revenue, expanding platform growth and an important milestone, with our Rest of World operations now exceeding ANZ for the first time. This achievement underscores the progress we've made in diversifying our business and scaling globally. We remain focused on driving innovation across our technology platforms and unlocking new efficiencies through AI and automation. The combination of global reach, a balanced revenue base and strong client demand positions us well for sustained growth throughout FY26 and beyond.'

The company expects FY26 revenue of $63m-$64m and an EBITDA margin of 10-11%. Plans for the year include targeted investment into the UK via sales & operational headcount, and exploring expansion opportunities in the US.

The firm is online at business.pureprofile.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.