New FlexMR Feature Helps Insights Drive Action

UK-based research tech company FlexMR has launched a solution called ActivateMR Actions, on its InsightHub platform, specifically aiming to help researchers extend the impact of their work beyond the debrief. Users can directly assign tasks to decision-makers from within reports and boards.

InsightHub was launched seven years ago as an integrated platform bringing together FlexMR's range of existing research tools and services. ActivateMR was added three years ago, using a variety of in-platform data collection sources to help researchers build collaborative, real-time dashboards - these are comprised of tiles upon which a diverse range of data sources can be placed, providing a versatile and interactive system and 'creating new opportunities for conversation,' according to the firm.

The new Actions offering, available to all FlexMR clients immediately, brings these conversations out of the tool and into the processes that already exist within an organisation. Once a board is created, both insight teams and business stakeholders can create and assign Actions based on key points raised within tiles, helping to ensure that important recommendations are tracked and implemented. Each Action includes a task description, assignee, deadline, status, and a Summary providing visibility and accountability across all tasks. Assigned users receive email and push notifications when Actions are created or updated.

FlexMR says the tool 'extends the lifespan of insights, and embeds insight teams as active participants in strategic discussions.' CEO Paul Hudson (pictured) comments, 'In fast-paced commercial environments it is common for data to take a backseat. ActivateMR Actions help create an ongoing voice for data that lives in working processes, and puts insight into decision-making spaces in a very literal sense.' Product Owner Annette Smith adds: 'We have had a long-standing ambition to make sure ActivateMR can facilitate more than curation and collaboration. That it can live up to its namesake and help Activate insight. Our development team are proud to have built a tool which can catalyse organisational change - connecting business leaders to valuable insight, and infrastructure that can really power informed decision-making.'

The firm is online at www.flexmr.net .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.