Global CMO Appointment for MiQ

London-based ad tech and audience intelligence company MiQ has brought former IBM Watson marketing leader Jordan Bitterman on board permanently as its Global CMO. He has served MiQ as CMO in a consulting capacity since January.

MiQ is headquartered in London, with 21 offices across North America, Europe, APAC and Latin America, and offers buying platforms, ad inventory and audience intelligence. MiQ Sigma is an AI-powered technology connecting the advertising ecosystem together, revealing what global audiences are watching, browsing and buying.

Bitterman brings more than 30 years of industry experience, including 23 at major ad agencies and eight as a CMO at media and technology companies. At IBM, he helped commercialize AI-driven data products and integrate The Weather Company into IBM Watson. He has also worked at media agency Mindshare and digital agency Digitas, and is the creator of the Special Sauce Podcast, where he hosts discussions with leaders in advertising, media and technology. Since joining MiQ earlier in the year he has led the launch of Sigma, including organisation of high-impact events including live demos for senior clients at Cannes Lions, and a roadshow series across the US, UK, Canada and Australia.

Co-CEO for the US Erin Madorsky comments: 'Since joining MiQ, Jordan has made an immediate and lasting impact. His vision and leadership were instrumental in the global launch of Sigma, and his ability to connect our teams, clients, and partners around a shared purpose has set a new standard for what marketing can achieve at MiQ.' Founder and Global CEO Gurman Hundal adds: 'Our growth is accelerating, and Jordan's appointment as Global CMO is a testament to our commitment to supporting our sales teams and clients even more fully.'

The company is online at www.wearemiq.com .