Partnership and Senior Appointment for Behavix

Digital behavioral data company Behavix has announced a long-term strategic partnership with global panel ecosystem Syno International, and appointed former Toluna and Dynata exec Matt Hynes as Senior Strategic Advisor for the US.

The partnership promises clients access to real-time behavioral intelligence via online access panels and survey apps, powered by Behavix's cross-device SDK, AI-based profiling, and automated insight generation.

Behavix was launched just over a year ago by former Verto Analytics execs Hannu Verkasalo and Surath Chatterji. Its proprietary, free technology allows MR firms and app/web publishers to collect opt-in-based behavioral data from a wide range of consumer devices - and delivers this data back enriched to panel companies, providing deep behavioral profiles of their members. It also supplies panel-based data feed solutions for businesses to use in internal processes, data models, products and marketing initiatives.

Syno International operates a panel ecosystem and data exchange platform connecting researchers and brands with audiences worldwide. Into this the firm will now integrate Behavix's lightweight SDK and behavioral intelligence toolset, including cross-device passive behavioral metering, AI-based panelist profiling, fraud and quality scoring, and real-time contextual survey triggers.

Hynes will further scale the company's audience, panel and app partnerships He brings in-depth experience across the supply side of market research, from firms including Cint, Toluna, Dynata, Vision Critical and Greenfield Online, spanning partnerships, commercialization, and panel operations at scale.

Jokke Nurminen, CEO of Syno International comments, 'By pairing the best panel ecosystem with the best behavioral data ecosystem, our clients can modernize their panels, boost monetization, and unlock novel market-research use cases at scale.' Hannu Verkasalo, CEO and co-founder of Behavix, adds: 'I've known Jokke, Lauri, and the core Syno team since 2007 - when I was first in the world to start building mobile on-device metering panels... The industry is finally crossing from claimed data to observed behavior - and Behavix is leading that shift. In just two years, we've built the largest global opt-in behavioral data network, enabling panels, apps, and communities to deliver real-time, AI-enriched insights about how people actually live, shop, and interact online. Partnering with Syno and bringing Matt Hynes on board gives us an even stronger foundation to help the entire market-research ecosystem move into the AI era.'

The partners can be found online at www.behavix.io and www.synoint.com .