New System1 Ad Tester Allows Competitor Comparison

UK-based System1 has relaunched its 'Test Your Ad Competitive Edge' product, based on what the firm says it the world's largest open creative effectiveness database. Analysis of more than 100,000 ads promises brands 'a comprehensive, real-time view of their category and inspiration from best-in-class creative.'

The new tool taps the company's proprietary Premium database, which has been developed and expanded over the past six years, and allows advertisers to see how their campaigns perform and how they stack up against competitors. With a combination of proprietary emotional response data, spend data, and continuous ad tracking refreshed daily, the new tool allows teams to rapidly benchmark, learn and optimise creative.

Users can rank and compare ads, with tracking and rankings across 11 sectors and 108 sub-categories; predict impact using the firm's proprietary Star, Spike and Fluency metrics; shape creative strategy using the firm's FaceTrace to identify which emotional territories and creative approaches truly work; discover trends and view detailed reports. Additional strategic insight is available as a premium, optional extra.

'Creative quality is a powerful multiplier of profit potential,' comments Chief Customer Officer Jon Evans (pictured), 'but to truly predict how effective your advertising will be, you need to understand how it benchmarks against your category and competition. Test Your Ad Competitive Edge transforms the way brands evaluate and learn from their own creative, their competitors' work, and the world's most effective advertising. The database enables brands to discover their creative share of voice and make bolder, smarter, and more emotionally resonant work.'

System1 was founded in 2000 by Founder John Kearon and has operations in Europe, North America, Brazil, Singapore, and Australia. The firm is online at www.system1group.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.