Xsolla Partnership Brings Attribution to App Developers

Los Angeles-based video games development optimization and monetization platform Xsolla has announced a new mobile-focused Server-to-Server (S2S) integration with Airbridge, a unified measurement platform promising performance tracking and attribution for mobile marketers.

The partnership promises developers precise, cross-platform performance tracking by bridging the gap between mobile marketing efforts and purchases made through the Xsolla Web Shop. The companies say the trend towards Web Shops - as a means for developers to drive direct-to-consumer monetization beyond traditional app stores - has created the need for a better understanding of the full value of these off-platform transactions. Their integration provides a 'complete and accurate' view of campaign performance, attributing web purchases as in-app events and revealing valid Lifetime Value (LTV) and Return on Advertising Spend (ROAS) across every platform.

Berkley Egenes (pictured), Chief Marketing & Growth Officer at Xsolla, comments: 'Having powered hundreds of mobile Web Shops, we know developers want clear, actionable data that connects every purchase to their mobile efforts.' Airbridge CEO Chris Oh adds: 'Through this partnership with Xsolla, we're connecting the dots between web and mobile data to provide game developers with the complete visibility needed to make smarter, data-driven decisions.'

Web sites are at www.xsolla.com and www.airbridge.io .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.