InfoSum Lights 'Beacons' to Enhance Data Collaboration

Data collaboration platform InfoSum, recently acquired by WPP, is rolling out a new product called Beacons, intended to help companies maximize the value of their data.

InfoSum was acquired in April by WPP, and integrated with media investment division GroupM, since renamed as WPP Media. The firm says businesses are in transition 'from identity-based marketing to AI-led growth,' requiring solutions that deliver 'speed, scale and operational simplicity without compromising performance or privacy protection.' Beacons, for which Disney is an early adopter, allows data owners to deploy 'highly secure' collaborative environments directly within their cloud environments, in line with the company's 'non-movement of data' approach.

InfoSum lists four key areas of benefits for the new product. Beacons make it simple to work with data where it lives; move beyond identity using vector-based matching for richer insights and higher match rates; allow easy scaling of collaborations across multiple parties, without slowing down; and integrate seamlessly into enterprise workflows and technology stacks - 'any cloud, any format' - through APIs with 'intuitive interfaces that require no specialized skills.' Users can work in AWS, Microsoft Azure or Google Cloud while personal data remains in its original environment, and can collaborate and model on expanded data formats including images, videos, audio and free text.

'Unlike existing solutions that force data sharing and compromise control, security and privacy,' says CEO Lauren Wetzel, 'Beacons light the way from identity-based marketing to intelligence-led growth while prioritizing control and privacy.' Brian Lesser, CEO at WPP Media comments: 'Beacons will make it easier than ever for marketers to fully benefit from AI-led data solutions. By integrating Beacons into WPP Open, we're able to give our clients seamless and secure environments in which to train custom Open Intelligence models, keeping them in control of their data while fuelling smarter marketing decisions with new, predictive intelligence.'

Web site: www.infosum.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.