P&G Veteran Joins Radius Board

In the US, full service firm Radius Insights has appointed recently retired former P&G executive Michael Lancor to its Board of Directors.

Radius was founded in 1960 as DDW, and has offices across the US and internationally. Its Brand Growth Navigator framework helps clients in sectors including tech, financial services and consumer goods, to align insights with strategic priorities and maximize ROI. In the last two years three acquisitions have greatly expanded its operations: London company Strive Insight (recently rebranded as Radius EMEA); automotive-focused Michigan agency 7th Sense, and Austin, Texas-based Illuminas North America.

Lancor spent thirty-three years at P&G, most recently as Vice President of Analytics and Insights, and played a key role in shaping that function. During this time he led the development of strategy, systems and supplier partnerships, helped curate the consumer goods giant's supplier roster, and worked to optimize internal data and technology tools to align with corporate growth priorities.

'Michael is a rare talent,' states Radius CEO Rob Wengel. 'Strategic, collaborative, and deeply grounded in what clients actually need to win. His perspective, shaped by decades at one of the world's most respected organizations, will help sharpen our focus as a growth-driven insights partner.'

'Throughout my career, I've seen how insights can be a true lever for growth,' says Lancor. 'Radius is building something special, combining strategic thinking with a commitment to impact.'

Radius is headquartered in New York, with offices across the US and globally, and is backed by Star Mountain Capital. The firm is online at www.radiusinsights.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.