Three StackAdapt Partnerships Boost ABM Capabilities

In Toronto, martech firm StackAdapt has expanded its Account-Based Marketing (ABM) capabilities via new integrations with Bombora, Lead Forensics and Leadspace.

StackAdapt's AI-powered Marketing Platform promises marketers the ability to reach, engage and convert audiences with precision, driving measurable results across the customer journey. The company was founded in 2014 by Vitaly Pecherskiy, and in recent years has added a number of measurement and insights features. In 2023 it launched a self-service footfall attribution solution; last year it partnered with omniscreen TV measurement provider Samba TV; and in April this year it announced new measurement, planning and targeting features for CTV advertisers, including UX, reporting and analysis tools.

The latest partnerships bring together intent, firmographic and technographic data within a single platform, providing 'frictionless access to premium B2B data,' and allowing B2B marketers to identify, engage and convert high-value accounts with greater accuracy and global scale.

Specifically, StackAdapt says the Bombora integration brings expanded global targeting, advanced segmentation and audience scale, powered by the firm's Data Co-op and proprietary B2B identity graph. Custom segments can include Bombora's 'Company Surge' Intent-based audiences, and marketers can view closed-loop, account-level measurement with granular reporting on reach, engagement and conversion, to refine campaigns in real time. The Lead Forensics deal enhances global targeting and accuracy, allowing users to 'precisely' identify and engage specific businesses using key firmographic attributes such as industry and company size. The Leadspace integration brings StackAdapt advanced company-level intelligence, including deep technographic and intent data, enabling precise ABM segmentation and targeting for North America-focused campaigns.

Michael Shang (pictured), SVP of Advertising Technologies at StackAdapt, says the integrations are about 'enabling true media activation at scale'. He comments: 'By combining rich audience intelligence with native execution, we are removing friction and giving teams the tools they need to move faster.'

The firm is online at www.stackadapt.com .