SAMY and Sprinklr Formalise and Extend Partnership

US firm Sprinklr and Spanish-based SAMY have expanded a global partnership bringing together experience management and social media marketing. The firms will team up on go-to-market strategy, integrated delivery, and ongoing innovation.

SAMY was founded in 2012, is majority-owned since earlier this year by private investor Bridgepoint, and currently employs more than 900 people in twenty offices. Headquartered in Madrid, the company helps clients with social-first marketing strategies, through a combination of proprietary software and advanced analytics tools. Sprinklr's 'Unified-CXM' platform' captures massive amounts of structured and unstructured data from customer engagements on more than thirty channels.

The firms says their collaboration will help brands create more meaningful customer experiences across channels, and drive measurable business results. The two have already worked together on a number of accounts, including Diageo, for whom they developed a 'Foresight System,' turning emerging social media conversations into actionable insights and enabling proactive planning across product, marketing and business strategy.

Sprinklr SVP for EMEA Nunzio Mirtillo says the combination of Sprinklr's AI-native platform with SAMY's 'deep expertise in implementation, audits, managed services, and creative performance,' will help customers to 'anticipate and innovate at scale.' Nathan Townsend (pictured), Chief Partnership Officer at SAMY, comments: 'Our relationship with Sprinklr has evolved significantly over the years. What began as project-based support has grown into a truly integrated partnership, combining our technology and services to help brands maximize value at every stage of the customer journey. By bringing together Sprinklr's powerful AI-native platform with SAMY's end-to-end marketing expertise, we're able to deliver human-first experiences that drive real business impact. This new chapter marks a shift from tactical support to a strategic, regionally integrated partnership that empowers brands to better understand and engage their customers.'

The partners are online at www.sprinklr.com and www.samy.com/en .