Ibotta Adds Campaign Measurement Partner

In the US, ad analytics company ABCS Insights has announced a partnership with performance marketing platform and mobile shopping app Ibotta, allowing CPG brands to measure the growth benefits of campaigns on the platform.

ABCS Insights specializes in measuring outcomes in terms of sales, brand and consideration, using household-level data from both receipts and credit & debit card panels with millions of US shopper members. Ibotta is headquartered in Denver and reaches more than 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN), featuring payment on results for advertisers. Eight weeks ago the company inked a measurement partnership with consumer data firm Circana.

The new option complements Ibotta's existing, in-house LiveLift solution, which already provides clients with enhanced measurement of incremental sales during their campaigns. The firm says providing the alternative underlines its commitment to offer trusted third-party validation for digital promotions.

Bryan Leach (pictured), CEO and founder of Ibotta notes: ''Our network reaches an estimated 200 million American consumers via our leading direct-to-consumer app and our publisher properties, which include the nation's largest retailers and marketplaces. With ABCS studies now available, and with our recent launch of LiveLift, brands can invest with greater confidence than ever before.' ABCS co-founder and CEO Jerome Shimizu adds: 'Our partnership with Ibotta unites our conservative approach to ad effectiveness with Ibotta's digital promotions network to deliver unbiased, actionable performance insights. This level of clarity is essential for CPG brands looking to confidently allocate their media and promotions budgets for maximum profitable growth.'

The partners are online at www.abcsinsights.com and www.ibotta.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.