Behavix Strikes Alternative Data Deal

AI-driven behavioral data company Behavix has announced a partnership with alternative data specialist Maiden Century, integrating the former's behavioral signals into the latter's analytical and predictive products for financial professionals.

The term 'alternative data' is used in the financial sector to describe information outside the company and market financial data categories traditionally forming the basis of investment decisions. Alternative data can include survey and market trends data, some general economic indicators, sales and location data, and is used to give analysts, investors and others a deeper and more rounded basis for their actions.

Launched just fifteen months ago by former Verto Analytics execs Hannu Verkasalo and Surath Chatterji, Behavix offers proprietary technology allowing MR firms and app/web publishers to collect opt-in-based behavioral data from a wide range of consumer devices - this is then delivered back enriched to panel companies, providing deep behavioral profiles of their members. The firm also supplies panel-based data feed solutions for businesses to use in internal processes, data models, products and marketing initiatives.

To date, Behavix has focused on use cases spanning media measurement, shopper journeys, ad effectiveness, digital product testing and audience profiling, but it says the alternative data industry 'has demanded its own purpose-built tooling, higher data velocity, and more decision-grade delivery models.' The new collaboration brings the company's real-world consumer intelligence directly into financial and investment workflows via Maiden Century's investment intelligence products IDEA, SPOTLIGHT, EDGEtimates, QTIP and OSCAR. Here, the behavioral signals will help hedge funds and institutional clients analyze company performance, digital engagement and consumer trends across brands and tickers in real time. The partners say initial results suggest that 'data from Behavix is strong especially around predicting the performance of technology, consumer-facing Internet, media, and financial industry companies and brands.'

Jack Killea (pictured above), Head of Data & Analytics at Maiden Century, says the Behavix dataset is 'incremental... highly valuable [and] scaling rapidly,' and adds: 'Maiden Century is about holistic data at a meaningful scale, and this partnership serves that purpose exceptionally well.'

'Our relationship, tests, and prior work with Maiden Century have been constructive and fruitful from the start,' comments Verkasalo (pictured below). 'The alternative-data industry is growing rapidly, and Behavix’s real-time, AI-enriched behavioral feeds are built specifically for institutional workflows that demand both speed and precision.'

Earlier this year web and app analytics firm Similarweb announced the availability of its data on the terminals of veteran financial services tech company Bloomberg, as part of its alternative data offering. The deal promised 'near real-time' insights into online traffic performance for around 3,000 public and private companies.

The partners in this week's deal are online at www.behavix.io and www.maidencentury.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.