InsightsNow Hires VP of Enterprise Solutions

Behavioral research and innovation firm InsightsNow has appointed Shannon McGuire as Vice President of Enterprise Solutions.

Founded in 2003, Oregon-based InsightsNow helps clients with marketing, branding and product development, via a combination of custom, collaborative solutions and a proprietary behavioral framework called the Habit Flywheel.

McGuire (pictured) brings more than 30 years of experience in market research, enterprise software sales, and software startup leadership. His career has included nine years at Martiz, spread over two employments; four at Research International; and shorter spells at Lieberman Research Worldwide, Millward Brown, Market Strategies International, Blueocean, C Space and Maru/Matchbox.

In his new role, as InsightsNow focuses on developing AI innovation and collaboration tools, he will lead strategic AI initiatives to strengthen enterprise partnerships and helps clients use behavioral insights for smarter, more predictive decision-making. CEO Dave Lundahl says if his arrival: 'Shannon's deep expertise in enterprise solutions and his passion for client success make him the ideal leader to guide our next phase of innovation. As we bring Claira, our Agentic Insights Platform to market, Shannon's vision and experience will ensure the brands we partner with have the tools they need to navigate a rapidly evolving consumer landscape.'

Home page: www.insightsnow.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.