Funds for Driver-Based OOH Ad Metrics Firm Stic

In Los Angeles, OOH advertising driver data platform Stic has raised $10 million in a Bridge funding round, with which to expand operations across more than thirty US states and Canada, deepen relationships with advertisers and strengthen its operational capabilities in new markets.

Stic was founded in 2023, and combines simple, passive earning opportunities for drivers with measurement data for OOH advertisers. Its approach uses removable, technology-enabled stickers, alongside industry-standard mapping, mobility and analytics tools, to track mileage, optimize ad placement and calculate real-time impressions. Brands can use the platform to activate campaigns across Stic's driver network, and drivers earn money per mile for participating.

The latest investment, which values Stic at around $200 million, was led by Accretion Capital and a number of entrepreneurs. CEO Adam Cohen (pictured), who is 21 and founded Stic while studying at UCLA two years ago, comments: 'Stic makes it easier for people to earn passive income without changing their daily routines and this funding helps us bring that opportunity to more communities while giving brands a more measurable way to reach high value audiences in the real world.'

The firm is online at www.drivestic.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.