New Program-Level Data for Comscore Content Measurement

Comscore has added new program-level capabilities to its Content Measurement offer (CCM), promising media companies, advertisers and agencies more visibility into how audiences engage with content down to the series and episode level, on a daily basis, for both linear TV and streaming.

The new modules allow advertisers to plan campaigns based on deduplicated reach across platforms, and use an Open AI open weight model powered by 'Bedrock' agentic AI on AWS (Amazon Web Services), to bring together viewing metadata from multiple systems and platforms. Users receive deduplicated measurement data at the title level, across linear, CTV and digital video.

Comscore CCO Steve Bagdasarian comments: 'The expansion of Comscore's content measurement capabilities to the program-level unlocks better planning, smarter selling and greater confidence in a converged world where content is the new currency. For the first time, our clients can see daily, deduplicated audience performance for specific programs and episodes across the major platforms, supporting more informed decisions around programming, acquisitions, and monetization strategies.'

SVP Jen Carton (pictured) adds: 'Agencies have told us this is the kind of insight they've been waiting for. It's not just about counting viewers - it's about understanding viewing behavior in context: what's being watched, where, and by whom. With daily visibility into how audiences engage with shows, movies, and episodes across their entire viewing journey, our clients can now connect those dots faster and act on them with confidence.'

Web site: www.comscore.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.