The End of 'Unlimited': Accenture Rebrands Marketing Group

Accenture Song, the giant consultancy's 'tech-powered creative group', has announced the restructuring of its UK marketing units, and will retire the UNLIMITED brand, which it acquired just under two years ago. Insight agency Walnut will keep its brand for now, and there are no changes to its leadership.

The TMW and Walnut names - previously part of UNLIMITED, will be retained as part of the integrated marketing and comms offering, which has a headcount of around 500. Accenture acquired the London-based group Unlimited in April 2024. Unlimited also included PR agency Nelson Bostock, TMW, and health and sports specialists.

Announcing the changes in Campaign UK, Accenture Song said there would be 'no departures' as a result - the company is growing and will be taking on additional staff.

The Unlimited name was first used as a suffix - marcoms holding company Creston added it in 2014 to the names of all its group companies, then including ICM and Marketing Sciences. In August 2017 the group changed its name to 'The Unlimited Group' (having previously sued Omnicom for trademark infringement, when the ad industry giant launched a new agency called 'We Are Unlimited').

Accenture Song says it will expand the reach of Unlimited's research and insights agency, Walnut, and its innovation practice, Human Understanding Lab. Laura Ablett (pictured), who replaced long-serving MD Jane Rudling on the latter's retirement in September, will continue as Executive Director at Walnut, while Simon Collister remains Director of the Human Understanding Lab.

Web site: www.walnutunlimited.com .